A size comparison shows your product next to an object the shopper already knows, such as a credit card, a phone, a laptop or a person, at the same scale. The shopper sees the real size at a glance and does not have to turn 38 by 26 centimetres (15 by 10 inches) into a picture in their head.
This post is for shop owners weighing a Tangiblee alternative. Tangiblee sells size and visualisation tools on custom annual contracts, with managed onboarding. EasySizes puts the same kind of size comparison on your product pages in minutes, on a plan you can cancel at any time. Below is what the feature does, what Tangiblee reports for its clients, what each option costs, and when each one is the right choice.
What is a size comparison on a product page?
A size comparison is a panel on the product page that places the product beside familiar everyday objects, drawn at true scale. The shopper picks an object, and the product and the object appear side by side, so the shopper can judge the real size without reading the dimensions line.
The objects are chosen because almost everyone owns them or has held them. A credit card is the same size everywhere, and a passport or a phone nearly so. A shopper who cannot picture 30 centimetres (12 inches) knows exactly how big their laptop is.
-
Credit card 8.6 × 5.4 cm (3.4 × 2.1 in) -
Passport 8.8 × 12.5 cm (3.5 × 4.9 in) -
Apple iPhone 17 Pro 7.2 × 15 cm (2.8 × 5.9 in) -
Apple iPad mini 13.5 × 19.5 cm (5.3 × 7.7 in) -
Apple MacBook Air 13-inch 30.4 × 21.5 cm (12 × 8.5 in)
Product photos cannot do this job. A bag photographed on a white background looks the same at 20 centimetres (8 inches) and at 40 (16 inches), because nothing in the photo gives it a scale. Novica, an online marketplace for artisan jewellery and home decor, told Tangiblee in a 2018 case study that it saw the biggest lift on products photographed on a white background and not on a model.
Why shoppers use a size comparison: what Tangiblee’s clients report
Tangiblee publishes case studies with its clients’ own figures. They are some of the clearest public evidence of how shoppers use size tools, and they come from a vendor about its own clients, so read them as reported results and not as independent research. Not every figure below is about the everyday-object comparison: Tangiblee’s tools also include virtual try-on and adjustable model silhouettes.
| Client (category) | What Tangiblee reports | Source |
|---|---|---|
| The Sak (handbags) | Revenue and conversion both up 60 to 80 percent during a trial in Q4 2020, using Tangiblee’s adjustable silhouettes feature | Tangiblee case study |
| The Little Green Bag (bags, Netherlands) | More than 50 percent of site visitors used the Tangiblee tool during a trial in fall 2020 | Tangiblee case study |
| HipVan (furniture) | Return on investment of 30 times the fee; revenue per visitor up 9.1 percent, conversion up 7.97 percent, returns down 15 percent in an A/B test | Tangiblee case study |
| Novica (jewellery and home decor) | Revenue per visitor up 17.9 percent, conversion up 3.1 percent | Tangiblee case study, 2018 |
| Jewellery and watch shoppers | Shoppers who used Tangiblee’s tools converted 3.8 times higher than those who did not (3.71 times higher in Tangiblee’s 2025 review) | Tangiblee 2024 review, 2025 review |
The Sak’s Director of E-commerce, Jordan Katz, put it in one line: “Customer revenue and conversion were both up 60% to 80%.”
The number worth stopping on is The Little Green Bag’s. Tangiblee reports that more than half of the site’s visitors used its tool, which suggests that on a site selling bags, wanting to see the real size is common. On most product pages that question gets a line of dimensions and nothing else.
Two cautions. The 3.8 times figure compares shoppers who chose to use the tool with shoppers who did not, and interested shoppers tend to buy more anyway, so it probably overstates the effect of the tool itself. The A/B tests, such as HipVan’s, are the stronger evidence. And these are Tangiblee’s clients’ results. They show how shoppers behaved on those sites, and they are no forecast for EasySizes or for your shop. EasySizes has not measured a sales or returns lift for its own merchants.
What we see ourselves points the same way. Across shops using EasySizes, shoppers opened the size comparison about 400 times across roughly 300 product pages, and shops that sell bags hear the same question every week: will my laptop fit? We wrote up what those taps showed in how big is this.
Tangiblee pricing
Tangiblee does not publish a price list. Its help centre says pricing varies by client, based on the e-commerce platform, monthly visitors, catalogue size and new products added each month, and that it works on annual contracts with the price shown as a monthly rate. To get a figure, you request a quote from sales.
The Tangiblee pricing page adds the contract terms:
- Smaller businesses sign an auto-renewing annual plan.
- Enterprise clients get three months of onboarding, which they can cancel, followed by an annual renewal commitment.
- Payment is semi-annual or annual, depending on contract value, with no separate setup fee.
EasySizes publishes its prices on its install page: 19 dollars a month for Basic and 29 dollars a month for Pro, or about 17 percent less when paid yearly, with a 14 day free trial and no setup fee. Our team can also set it up with you.
Tangiblee on Shopify
Tangiblee works on Shopify in two ways. Its main service uses a managed integration: according to Tangiblee’s help centre, the script is added to the product page templates of your theme or published through a tag manager, and no Shopify app is required for that route. Tangiblee asks you to connect your analytics, and other questions go to your account manager. The second way is the Virtual Try-On app on the Shopify App Store, which is limited to jewellery and watches.
Tangiblee says it uses the same managed integration on other e-commerce platforms, which matters to a brand that sells on more than one.
EasySizes vs Tangiblee
Both put a size comparison on the product page. Tangiblee is a managed service with a wide feature list, sold through quotes and annual contracts. EasySizes does one thing with care: a fast, clean size comparison that a shopper understands in one look, set up in minutes, with our team ready to set it up with you.
| EasySizes | Tangiblee | |
|---|---|---|
| Price | 19 dollars a month (Basic, up to 1,000 products and variants) or 29 dollars a month (Pro, adds your own comparison objects); about 17% less paid yearly; 14 day free trial | Custom quote, based on the shop’s size and traffic |
| Contract | Monthly or yearly, cancel at any time | Annual. Smaller businesses: auto-renewing annual plan. Enterprise: three months of onboarding that can be cancelled, then an annual renewal commitment |
| Setup | Minutes. AI reads your product data and fills in the sizes, at no extra cost, and our team sets it up with you if you prefer | Enterprise: managed onboarding by a dedicated account manager; a script on the product page template, no Shopify app needed |
| What it shows | The product next to hundreds of everyday objects: cards, phones, laptops, bottles, furniture, people, children and dog breeds | Comparison with everyday items and with other catalogue products, airline carry-on limits, virtual try-on for jewellery and watches, adjustable model silhouettes, on-model imagery |
| Products | Physical products such as bags, decor, accessories and furniture; not for clothing | Jewellery, watches, bags, luggage, furniture, home decor and more |
| Languages | More than 30 | Localization into several languages (English, German, Spanish, French and Japanese listed) |
| Published client results | Our own counts of shopper size checks; no lift test published yet | Many case studies with client figures |
Sources for Tangiblee: the pricing page, help centre, Shopify listing and comparison feature page and feature guide, all read on 12 November 2026. Prices and features can change, so check each page before you decide.
When Tangiblee is the better choice
Choose Tangiblee if you run a large catalogue or want virtual try-on for rings, earrings and watches. Tangiblee also suits a brand that wants a supplier to do the work, with a dedicated account manager, quarterly optimisation sessions (listed for enterprise clients), and an A/B test that measures the lift, as HipVan ran.
Choose EasySizes if you want shoppers to see the real size right on the product page, with no contract, no sales process and no 3D models to produce. It works the same way for ten products or a thousand. If returns are the problem you want to fix, start with how to reduce returns in ecommerce.
A Tangiblee alternative without the sales process
EasySizes is built around one moment: a shopper wondering how big a product really is. AI reads the measurements you already have, and a clean comparison appears on your product page, in your brand’s colours and fonts and in more than 30 languages. The comparison keeps working even if the EasySizes app is down, because your theme reads the sizes directly. If you would rather not do any of it yourself, our team sets it up with you. Below is the widget itself, live on this page: a leather shoulder bag 39 centimetres wide and 48 centimetres tall, about 15 by 19 inches.
The laptop answers the question bag shoppers ask most, and the person shows the bag against an adult’s height. Your own products would appear the same way, next to the objects you choose for them. It needs no camera, which is where augmented reality in retail loses most shoppers. The searches behind the laptop question are in handbags that can fit a laptop.
EasySizes shows the size of physical products. It is no size chart and cannot tell anyone which sweater fits, so a clothing shop needs a size chart app instead.
Size comparison and Tangiblee questions
How much does Tangiblee cost?
Tangiblee quotes each client based on platform, monthly visitors, catalogue size and new products a month, on an annual contract.
Does Tangiblee work with Shopify?
Yes. Tangiblee’s main service adds a script to your Shopify product page template, or loads it through a tag manager, with setup handled with your account manager. Tangiblee also has a Virtual Try-On app on the Shopify App Store for jewellery and watch shops.
What is a good Tangiblee alternative?
EasySizes is the alternative for shops that want a size comparison without a sales process. It shows products next to everyday objects at true scale, sets up in minutes, costs from 19 dollars a month with a 14 day free trial, and has no contract. It does not offer virtual try-on.
Is a size comparison the same as a size chart?
No. A size chart tells a shopper which clothing size fits their body. A size comparison shows how big a physical product is next to familiar objects, such as a bag next to a laptop or a crate next to a dog. Clothing shops need a size chart; shops selling bags, furniture, jewellery or pet products need a size comparison.
Do I need 3D models for a size comparison?
No. EasySizes works from your ordinary product photo and the product’s measurements, with no 3D files, no augmented reality and no camera for the shopper. Tangiblee’s Shopify app listing says it also works from one 2D product image and the dimensions of one variation.